DAB Motors moves from prototype to production with launch of DAB 1α electric motorbike

24 APRIL 2024, FRANCE - Registration has now opened for the DAB 1α, the inaugural production model from DAB Motors, an innovative brand embracing design, sustainability and a history of French automotive excellence. 

Founded in 2018 by French entrepreneur Simon Dabadie as a boutique motorcycle manufacturer, DAB Motors enters production of its first electric motorcycle following an acquisition by Peugeot Motocycles in 2023. Since its electric concept bike launch, DAB Motors has amassed a cult following demonstrated by a legion of international celebrity clientele, including J Balvin, FKA Twigs, Marcus Rashford, and Rosalía, as well as an exclusive collaboration with Burberry. 

Limited to only 400 units, the DAB 1α will launch a new era for the brand with a highly-sought after and exclusive release. Featuring bespoke features, collaborative parts and special specifications unique to this first release, the DAB 1α will occupy a distinctive place in the company portfolio and will be a collector’s item for design and motorbike enthusiasts. 

Designed in Bayonne and crafted in Beaulieu-Mandeure, the DAB 1α signifies the highest standard of French design and production. Winning the prestigious Red Dot Design Award in 2021, DAB has honed its concept design, navigating the complicated industrialisation process to create a production model true to the brand’s original vision, a feat rarely achieved in the industry. A fusion of luxury and technology, DAB Motors aims to not only be informed by the latest in EV tech but draws inspiration from the worlds of contemporary design, fashion, and culture.

The DAB 1α is designed, engineered and crafted in France, with a cutting-edge powertrain, featuring a fully repairable, dismountable and recyclable battery. Weighing just 125kg and reaching a top speed of 130km/h, the bike is lightweight, agile, powerful and easy to ride with no gears or clutch. Designed with ultimate ease in mind, the bike can be charged anywhere using a simple home socket or Type 2 charging point. 

Inspired by the retro world of gaming, buttons and controls take design notes from controllers with an irresistible blue Nitro Button, adding extra speed and thrill to the ride, inspired by the 00’s iconic game Need for Speed. BMX culture is also referenced with back pegs to support passengers without sacrificing design or style. 

Available in W-White or MGT-Grey, each DAB 1α comes with a numbered golden plate on the handlebar, a certificate of authenticity and its 1α owner box. The bike features unique luxury finishes: a handmade seat crafted with Alcantara, adjustable golden suspensions developed in collaboration with Paioli and forged carbon parts made from upcycled Airbus carbon fibre.

DAB Motors CEO & Founder, Simon Dabadie says: “Today, we proudly unveil the DAB 1α, a culmination of our relentless pursuit of design excellence. I'm talking about beyond urban mobility; I'm talking about art, performance, and the pure joy of motion: each curve, each line meticulously crafted to form the perfect union of form and function. Guided by our obsession with machines and design, and fuelled by our partnership with Peugeot Motocycles, we've created more than just a mode of transportation. We've crafted an experience—a French blend of style, performance, and sustainability that redefines what it means to move through the world."

In addition, the DAB 1α features a 2.8” LCD display screen, a 3,4 litres glove compartment and an optional wireless charger in collaboration with Quadlock. The braking system showcases calipers provided by industry leader Brembo, coupled with an ABS braking system derived from Peugeot Motocycles' expertise and DAB's unique brake disks. 

Registration is now open online on dabmotors.com. Follow DAB Motors on @dabmotors.

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Notes for editors: 

For interview and image requests, please contact Camron: 

Priya Suman, Account Director

[email protected],+44 (0)7553 781 204

Evie Bulmer, Senior Account Executive

[email protected], +44 (0)7714021384

About DAB Motors 

At DAB Motors, the team defies the norms of motorcycling, infusing subjectivity, emotion, art and beauty into every creation. They challenge conventions by crafting art pieces that transcend size and power, designed for strong individuals who dare to stand out. Born from a desire to escape conventional life, DAB motors injects passion and singularity into every aspect of the brand, rejecting norms and offering an experience defined by innovations and luxury. Unlike others, they prioritize wild and uncompromising designs, curating a community of like-minded individuals who appreciate the beauty of singularity. At DAB Motors, they don’t just sell motorcycles; they provide works of art that resonate with those seeking singularity. 

Technical specs

Full specifications available HERE.

About Peugeot Motocycles

Peugeot Motocycles is a historic player in the two- and three-wheeled motorcycle market. Based in the Doubs region of France since 1898, the brand has an international presence with a network of 3,000 points of sales in more than 70 countries and three research and development centres in France, India, and China. With more than 12 million vehicles sold since its creation, Peugeot Motocycles is proud to offer its millions of customers around the world a French premium experience every day with a wide range of vehicles that combine technological expertise and design made in Beaulieu-Mandeure. Beyond the Lion trademark, the company’s vocation is to offer a complete portfolio of Brands that covers all customer needs and all geographies, to ensure high profitability for its distributor partners. Since 2023, the group is also responsible for the worldwide roll-out of BSA Motorcycles (excluding UK), whose iconic model Gold Star is already available in almost 100 points of sales across Europe. In 2024, the Beaulieu-Mandeure factory will start with the production of DAB 1α, the first electric production motorcycle of DAB Motors, a French start-up in which Peugeot Motocycles is the major shareholder and whose ambition is to craft singular electric motorcycles that seamlessly blend innovative design with unparalleled performance, transforming each creation into a true piece of art on two-wheels.

Peugeot Motocycles is owned by Mutares SE & Co KGaA and the Mahindra Group. ​ 

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